STRUCTURED AND UNSTRUCTURED DATA CONTAINS A WEALTH OF BUSINESS INSIGHTS THAT CAN GUIDE YOUR COMPANY TO A PROSPEROUS FUTURE...
Unified Strategic's Marketing and Analytics services create data products through the use of data science and process engineering to improve product performance, typically in the form of better search results, recommendations, and automated decisions. We also utilize decision science by using data to analyze business metrics, such as growth, engagement, profitability drivers, and user feedback to inform strategy and key business decisions.
DATA ANALYSIS & VISUALIZATION
Finding data patterns help Unified Strategic predict and understand individual, group and market segment behavior. This data intelligence and behavioral understanding help determine opportunities, trends, and operational deficits.
PREDICTIVE MODELING
The development of models that predict the behavior of individuals, groups, and markets. Unified Strategic's modeling allows our clients to predict the behavior and anticipate the need, response and messaging necessary to complete their operational goals. Our consultants combine both experienced intuition and science to develop these models by correctly identifying the issue, analyzing the data and choosing the proper methodology necessary.
CUSTOMER SEGMENTATION
Development of strategies, products and services for groups with similar behavior, preferences and tendencies is the aim of our customer segmentation services. Unified Strategic's tailored communications and targeted messaging comes from the deeper domain understanding and consumer intelligence provided by our team.
EXPERIMENTAL DESIGN
The integration and use of data analytics within organizational operations, development and planning allow us to optimize the opportunities for our clients' data utilization. Identifying the best combination of analytics and implementation comes from our experimentation and lessons learned from the process.
PROJECT, PRODUCT AND PORTFOLIO MANAGEMENT
Unified Strategic provides the continuous cultivation of a product set and the set of capabilities to prioritize and manage product development programs. Our portfolio management assists in analyzing and reporting risks versus opportunities, and it makes these analyses and opinions visible to all decision makers. This service also includes project/program management capabilities to monitor the progress of product development programs and make adjustments when teams encounter bottlenecks or other difficulties.